GMOAI Style: Ch-Ch-Ch-Ch-Chinos!

Originally posted on General Musings of an Idiot.

There was once a time, lovely fashionistas, that chinos were known as something called ‘uncool’. That time is not now. Oh no. Definitely not now.

Chinos used to be something your dad would wear alongside a horrific purple blazer and deck shoes in order to go to some poncy restaurant. Mine did anyway. And the answer, when I said he looked dreadful, was ‘They’re smart!’

No, Dad, they’re not smart. They’re fashionable.

And just like brogues are when I blogged about them a few weeks back, a splash of colour and a dash of wonderfullness is exactly what is needed in order to make you the Cock of the North. Or South.

So, what can you get? Where can you get it? And Adam, what is dead cool this season?

Well, wonderful people, this is what you can expect from S/S ’11……

Ralph Lauren Suffield Tissue Chino

These are yours for a cool £85. Don’t be put off by the old man in them – I saw these in the flesh in the week and they are unbelievably good value. For some strange reason, they’re incredibly soft and larvley. And you can buy them from the official Ralph Lauren store.


Denham Mohawk Army

These come to a total of €179.90, so about £150. And compared to some of theothers you can get, not worth a penny more. The stitching across the legs is a bit different and adds something else, but don’t do it! *pleads to the world* If you must…. Get them from the official Denham store.


Burberry Slim Fit Cotton Chinos

If the Denham pair weren’t worth their money, these are. At £125, I’d raid Coutts for a pair of these. It’s described as ‘ink’, but they’re more of a navy colour. Beautifully made – saw these last week as well, and they’re so well put together. Me wants. Buy buy buy from the official Burberry website.


Acne Guy Diamond

I know I know, the name is dreadful. And the colour of these is the definition of vulgar. But colour blocking is in, so wear these right and y’never know… The shape of these is top drawer too; very slim and on the money for this season. Yours for £160. Go get ’em from the official Acne website.


H&M Chinos

Does exactly what it says on the tin. If the last few seemed a little too expensive, that’s cos they were. I’ve got a pair of these, and have worn them to death since they arrived, and they’re still amazing. Love them to bits, and only £14.99. Go buy at the official H&M website.


Topman Blue Vintage Washed Chinos

Now I’m very anti-Topman. I don’t like the idea of walking into a shop, looking exactly the same as everyone else in there, and coming out with the most generic clothes known to man. But these are amazing. At £32, they’re a bargain too. Blue looks great with the majority. In fact, I’m wearing all blue right now. Anyway…. Yours from the official Topman website.


Gap Twill Slim Fit Khakis

For some strange reason, these have some strange name. But, as some of you may be aware, I have a secret love affair with Gap, and so these have to feature. These are in the ‘grass’ colour, and look gobble-worthy. As in eat gobble, not chicken gobble…. Yours for £32.95, from the official Gap store.


HEbyMango Thema Trousers

After the lovely Poppy Dinsey‘s storming Thursday night performance for Mango at their flagship store, where it sounds like she’s made hundreds of new friends/worshippers, I felt an homage to them was necessary. Was meant to go an’ all, but this virus took a hold on me so I was cooped up in bed… Anyway, these lovely grey chinos appear, and they really are nice. A little steep compared to the last few, at £39.90, but worth it, seeing as they’re Mango. Buy from the official HEbyMango website.


Tommy Hilfiger Pumice Chino Pant

King of the Chinos? Well, Tommy may as well be. These are ours for £95, but are worth it. Always made from the best stuff. Tried some on the other day, bearing in mind my wallet is running on empty, and were so well-fitting. Go buy. Honestly. From the official Tommy Hilfiger store.



But I can’t mention chinos without bringing ASOS in. Below is a spangly slideshow of chinos from their site, cos there are too many to list. So, in order…. The first pair are a sky blue set of Polo Ralph Lauren Preppy Fit Chinos, which aren’t cheap, at £155, but look great. They’re the perfect style for this season. Then we’ve got a pair of ASOS Lightweight Carrot Chinos, and these are great. Great style, great colour, and will go with everything. And at £32, you’ve got a bit of a barg on your hands. Our third pair are some Humor Santiago Chinos, and aren’t bad for 60 quid. Not a big fan of drop crotch trousers, but these are in neon blue… So you can’t ask for more. Pair number four are the Selected Cotton Chinos, which are 45 squigglies. They’re red, so be warned – they’re not for the faint-hearted, but if you can pull them off, do it. Our fifth pair are a set of Sparks Anders Chinos, in peach. Yes, peach. But they are amazing – the models wearing neon green socks and they’re still cool. All yours for £65. Final pair from ASOS are their own-brand Slim Fit Chinos. So simple, so clean, so cheap! £30 and they’re at your door in a week. Genius.

150411_asos_1 150411_asos_2 150411_asos_3 150411_asos_4 150411_asos_5 150411_asos_6

Chinos are in all spring, and all summer. And they don’t show any sign of slowing up either. But remember, colour blocking is in too. Be careful, mind you, you don’t wanna look like a dressed up lemon. ShortList have put together a very handy style guide for colour blocking, so have a nose at that. But have fun with your clothes! That’s what it’s all about, so be different, be unique, and ultimately, make yourselves look the cream of the crop.

In fact, whilst I’ve been writing, I put my chinos on to go out. Now that’s dedication for you.


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